The practical attitude and delicate femininity exult and create unique and triumphant embroideries. Wool, crystal, resin and lurex threads create harmonious and exuberant floral bouquets. The dresses, shirts and trousers are adorned with a thin Hippie line with a new and undisputed elegance. Blue, Black or white the denim is the protagonist fabric. Over time, denim has been the fabric that claimed the jeans or sport lines, but in Proud it acquires a very different facet and role, becoming the protagonist of the style perfectly in line with contemporary fashion. Even the accessory is covered with embroidery, details created by hand and skilfully combined and defined. Elastic belts create unusual combinations that make sporty luxury the new driving.